:root {
  --ink: #171717;
  --ink-soft: #242220;
  --paper: #eeeae5;
  --paper-bright: #f8f5f1;
  --coral: #e85c38;
  --coral-bright: #ff6b45;
  --coral-dark: #a7432b;
  --muted: #625e59;
  --muted-dark: #bdb7b0;
  --line: rgba(23, 23, 23, 0.18);
  --line-dark: rgba(255, 255, 255, 0.18);
  --max: 1360px;
  --gutter: clamp(20px, 4vw, 64px);
  --display: "Arial Narrow", "Helvetica Neue", Arial, sans-serif;
  --body: "Helvetica Neue", Arial, sans-serif;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: auto;
  scroll-padding-top: 84px;
}

body {
  margin: 0;
  min-width: 320px;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: 16px;
  line-height: 1.5;
  text-rendering: optimizeLegibility;
}

body.menu-open,
body.dialog-open {
  overflow: hidden;
}

img,
video,
svg {
  display: block;
  max-width: 100%;
}

button,
input,
select,
textarea {
  font: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

a {
  color: inherit;
}

[hidden] {
  display: none !important;
}

::selection {
  background: var(--coral);
  color: #fff;
}

.skip-link {
  position: fixed;
  left: 16px;
  top: 12px;
  z-index: 9999;
  padding: 10px 14px;
  transform: translateY(-160%);
  background: #fff;
  color: var(--ink);
  text-decoration: none;
  font-weight: 700;
}

.skip-link:focus {
  transform: translateY(0);
}

:focus-visible {
  outline: 3px solid var(--coral-bright);
  outline-offset: 4px;
}

.section-shell {
  width: min(calc(100% - (2 * var(--gutter))), var(--max));
  margin-inline: auto;
}

.section-dark {
  background: var(--ink);
  color: #fff;
}

.section-light {
  background: var(--paper);
  color: var(--ink);
}

.section-coral {
  background: var(--coral);
  color: var(--ink);
}

.eyebrow {
  margin: 0 0 20px;
  color: var(--coral-bright);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.13em;
  line-height: 1.1;
  text-transform: uppercase;
}

.eyebrow--dark {
  color: var(--ink);
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3 {
  font-family: var(--display);
  letter-spacing: -0.035em;
}

h1 {
  margin-bottom: 28px;
  max-width: 820px;
  font-size: clamp(50px, 6.6vw, 102px);
  font-weight: 750;
  line-height: 0.91;
}

h1 em {
  color: var(--coral-bright);
  font-style: normal;
}

h2 {
  margin-bottom: 22px;
  max-width: 1000px;
  font-size: clamp(42px, 5.1vw, 76px);
  font-weight: 740;
  line-height: 0.98;
}

h3 {
  font-size: clamp(26px, 2.4vw, 38px);
  font-weight: 700;
  line-height: 1.05;
}

.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 1000;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 76px;
  padding: 0 var(--gutter);
  border-bottom: 1px solid transparent;
  color: #fff;
  transition: color 180ms ease, background 180ms ease, border-color 180ms ease;
}

.site-header.is-scrolled,
.site-header.menu-active {
  background: rgba(238, 234, 229, 0.96);
  border-color: var(--line);
  color: var(--ink);
  backdrop-filter: blur(14px);
}

.brand {
  justify-self: start;
  display: inline-flex;
  align-items: center;
  text-decoration: none;
}

.brand-logo {
  display: block;
  width: 132px;
  height: auto;
  filter: invert(1);
  transition: filter 180ms ease;
}

.site-header.is-scrolled .brand-logo,
.site-header.menu-active .brand-logo {
  filter: none;
}

.desktop-nav {
  display: flex;
  align-items: center;
  gap: clamp(22px, 3vw, 48px);
}

.desktop-nav a,
.header-cta {
  position: relative;
  font-size: 12px;
  font-weight: 750;
  letter-spacing: 0.08em;
  text-decoration: none;
  text-transform: uppercase;
}

.desktop-nav a::after {
  position: absolute;
  right: 0;
  bottom: -7px;
  left: 0;
  height: 2px;
  transform: scaleX(0);
  transform-origin: right;
  background: var(--coral);
  content: "";
  transition: transform 180ms ease;
}

.desktop-nav a:hover::after {
  transform: scaleX(1);
  transform-origin: left;
}

.header-cta {
  justify-self: end;
  padding: 12px 18px;
  border: 1px solid currentColor;
  transition: color 160ms ease, background 160ms ease;
}

.header-cta:hover {
  background: var(--coral);
  border-color: var(--coral);
  color: #fff;
}

.menu-toggle,
.mobile-menu {
  display: none;
}

.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  padding: 14px 24px;
  border: 1px solid transparent;
  border-radius: 0;
  cursor: pointer;
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.06em;
  text-align: center;
  text-decoration: none;
  text-transform: uppercase;
  transition: transform 160ms ease, background 160ms ease, color 160ms ease, border-color 160ms ease;
}

.button:hover {
  transform: translateY(-2px);
}

.button--coral {
  background: var(--coral);
  color: #fff;
}

.button--coral:hover {
  background: var(--coral-bright);
  color: var(--ink);
}

.button--dark {
  background: var(--ink);
  color: #fff;
}

.button--dark:hover {
  background: #000;
}

.button--outline {
  border-color: rgba(255, 255, 255, 0.6);
  background: transparent;
  color: #fff;
}

.button--outline:hover {
  background: #fff;
  color: var(--ink);
}

.button--full {
  width: 100%;
}

.hero {
  position: relative;
  display: grid;
  min-height: max(760px, 100svh);
  grid-template-columns: repeat(12, 1fr);
  gap: 24px;
  align-items: center;
  padding: 126px var(--gutter) 70px;
  overflow: hidden;
}

.hero::before {
  position: absolute;
  top: 76px;
  right: 0;
  bottom: 0;
  left: 50%;
  z-index: 0;
  border-left: 1px solid rgba(255, 255, 255, 0.1);
  content: "";
}

.hero-grain {
  position: absolute;
  inset: 0;
  z-index: 0;
  opacity: 0.24;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.82' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.16'/%3E%3C/svg%3E");
  pointer-events: none;
}

.hero-copy {
  position: relative;
  z-index: 2;
  grid-column: 1 / span 7;
  align-self: end;
  padding: 0 0 44px;
}

.hero-lede {
  max-width: 640px;
  margin-bottom: 32px;
  color: #d4cec8;
  font-size: clamp(18px, 1.6vw, 23px);
  line-height: 1.45;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 24px;
}

.text-button {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  gap: 12px;
  padding: 8px 0;
  border: 0;
  border-bottom: 1px solid rgba(255, 255, 255, 0.5);
  background: none;
  color: #fff;
  cursor: pointer;
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.play-dot {
  display: grid;
  width: 26px;
  height: 26px;
  place-items: center;
  border-radius: 50%;
  background: #fff;
  color: var(--ink);
  font-size: 9px;
}

.hero-microcopy {
  margin: 30px 0 0;
  color: #88827d;
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}

.hero-media {
  position: relative;
  z-index: 1;
  grid-column: 8 / -1;
  align-self: stretch;
  margin: 18px calc(var(--gutter) * -1) 0 10px;
  padding: 0;
  overflow: hidden;
  border: 0;
  background: #000;
  color: #fff;
  cursor: default;
  text-align: left;
}

.hero-media > video {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
  transition: transform 700ms cubic-bezier(.2,.7,.1,1);
}

.hero-media:hover > video {
  transform: scale(1.035);
}

.hero-media__shade {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(0, 0, 0, 0.05), rgba(0, 0, 0, 0.42));
}

.hero-media__play {
  position: absolute;
  inset: 50% auto auto 50%;
  display: grid;
  width: 92px;
  height: 92px;
  transform: translate(-50%, -50%);
  place-items: center;
  border: 1px solid rgba(255,255,255,.65);
  border-radius: 50%;
  background: rgba(23, 23, 23, 0.32);
  color: #fff;
  cursor: pointer;
  backdrop-filter: blur(8px);
  transition: transform 200ms ease, background 200ms ease;
}

.hero-media:hover .hero-media__play {
  transform: translate(-50%, -50%) scale(1.08);
  background: var(--coral);
}

.hero-media__play span {
  margin-left: 5px;
  font-size: 22px;
}

.hero-media__pause {
  position: absolute;
  z-index: 2;
  top: 20px;
  right: 20px;
  min-height: 38px;
  padding: 8px 12px;
  border: 1px solid rgba(255,255,255,.5);
  background: rgba(23,23,23,.48);
  color: #fff;
  cursor: pointer;
  font-size: 10px;
  font-weight: 800;
  letter-spacing: .08em;
  text-transform: uppercase;
  backdrop-filter: blur(8px);
}

.hero-media__caption {
  position: absolute;
  right: 32px;
  bottom: 28px;
  left: 32px;
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 24px;
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.hero-media__caption strong {
  color: var(--coral-bright);
  font-size: 12px;
}

.hero-index {
  position: absolute;
  right: 20px;
  bottom: 16px;
  color: rgba(255,255,255,.45);
  font-size: 9px;
  letter-spacing: .15em;
}

.production-band {
  display: grid;
  grid-template-columns: 1fr minmax(420px, 2fr) 1fr;
  align-items: center;
  gap: 32px;
  padding: 28px var(--gutter);
  border-bottom: 1px solid var(--line);
  background: var(--paper-bright);
  color: var(--ink);
}

.production-band > p {
  margin: 0;
  font-size: 10px;
  font-weight: 800;
  letter-spacing: .14em;
  text-transform: uppercase;
}

.production-band > p:last-child {
  text-align: right;
}

.production-flow {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 12px;
  color: var(--muted);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.production-flow i {
  width: clamp(14px, 3vw, 54px);
  height: 1px;
  background: var(--coral);
}

.problem,
.services,
.gallery,
.social-portfolio,
.proof,
.faq {
  padding: clamp(92px, 11vw, 160px) 0;
}

.section-heading {
  margin-bottom: clamp(48px, 7vw, 86px);
}

.section-heading--split,
.reel-intro,
.market-header {
  display: grid;
  grid-template-columns: minmax(0, 1.45fr) minmax(280px, .55fr);
  gap: clamp(36px, 8vw, 140px);
  align-items: end;
}

.section-heading--split > p,
.reel-intro > p,
.market-header > p {
  max-width: 480px;
  margin-bottom: 6px;
  color: var(--muted);
  font-size: 18px;
}

.problem-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--ink);
}

.problem-card {
  min-height: 410px;
  padding: clamp(32px, 5vw, 72px);
}

.problem-card h3 {
  max-width: 600px;
  margin: 48px 0 72px;
}

.problem-card p:last-child {
  max-width: 520px;
  margin: 0;
  font-size: 17px;
}

.problem-card--dark {
  background: var(--ink);
  color: #fff;
}

.problem-card--dark p:last-child {
  color: var(--muted-dark);
}

.problem-card--coral {
  background: var(--coral);
  color: var(--ink);
}

.card-label {
  margin-bottom: 0;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.benefit-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.benefit {
  min-height: 220px;
  padding: 34px;
  border-right: 1px solid var(--line);
}

.benefit:last-child {
  border-right: 0;
}

.benefit span {
  color: var(--coral-dark);
  font-size: 12px;
  font-weight: 800;
}

.benefit h3 {
  margin: 44px 0 12px;
  font-size: 24px;
}

.benefit p {
  max-width: 320px;
  margin: 0;
  color: var(--muted);
}

.reel-section,
.markets,
.process {
  padding: clamp(92px, 10vw, 150px) 0;
}

.reel-intro {
  margin-bottom: 60px;
}

.reel-intro h2,
.market-header h2 {
  margin-bottom: 0;
}

.reel-intro > p,
.market-header > p {
  color: var(--muted-dark);
}

.reel-frame {
  position: relative;
  margin-left: clamp(0px, 7vw, 100px);
}

.reel-frame::before {
  position: absolute;
  inset: -18px auto 18px -18px;
  width: 6px;
  background: var(--coral);
  content: "";
}

.reel-frame video {
  width: 100%;
  aspect-ratio: 16 / 9;
  background: #000;
  object-fit: cover;
}

.media-note {
  margin: 14px 0 0;
  color: #8d8781;
  font-size: 12px;
}

.service-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  border: 1px solid var(--ink);
  background: var(--ink);
}

.service-card {
  position: relative;
  min-height: 520px;
  padding: clamp(32px, 5vw, 64px);
  background: var(--paper-bright);
  color: var(--ink);
}

.service-card--dark {
  background: var(--ink);
  color: #fff;
}

.service-number {
  position: absolute;
  top: 30px;
  right: 32px;
  color: var(--coral-dark);
  font-family: var(--display);
  font-size: 56px;
  font-weight: 800;
  line-height: 1;
  opacity: .35;
}

.service-card--dark .service-number {
  color: var(--coral-bright);
}

.service-card h3 {
  max-width: 430px;
  margin: 64px 0 22px;
}

.service-card > p:not(.card-label) {
  max-width: 530px;
  color: var(--muted);
  font-size: 18px;
}

.service-card--dark > p:not(.card-label) {
  color: var(--muted-dark);
}

.service-card ul {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin: 34px 0 70px;
  padding: 0;
  list-style: none;
}

.service-card li {
  padding: 7px 10px;
  border: 1px solid var(--line);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: .06em;
  text-transform: uppercase;
}

.service-card--dark li {
  border-color: var(--line-dark);
}

.service-link {
  position: absolute;
  right: clamp(32px, 5vw, 64px);
  bottom: 46px;
  left: clamp(32px, 5vw, 64px);
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 0 10px;
  border: 0;
  border-bottom: 1px solid currentColor;
  background: transparent;
  color: inherit;
  cursor: pointer;
  font-weight: 750;
  text-align: left;
}

.service-link span {
  color: var(--coral);
  font-size: 20px;
  transition: transform 160ms ease;
}

.service-link:hover span {
  transform: translate(4px, -4px);
}

.scope-note {
  margin: 22px 0 0;
  color: var(--muted);
  font-size: 12px;
}

.scope-note--dark {
  color: rgba(23,23,23,.65);
}

.market-header {
  margin-bottom: 72px;
}

.market-tabs {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border: 1px solid var(--line-dark);
}

.market-tabs button {
  min-height: 54px;
  padding: 12px 24px;
  border: 0;
  border-right: 1px solid var(--line-dark);
  background: transparent;
  color: #fff;
  cursor: pointer;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.market-tabs button:last-child {
  border-right: 0;
}

.market-tabs button[aria-selected="true"] {
  background: var(--coral);
}

.market-panel {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(380px, .65fr);
  min-height: 590px;
  border-top: 1px solid var(--line-dark);
  border-bottom: 1px solid var(--line-dark);
}

.market-image {
  position: relative;
  min-height: 560px;
  overflow: hidden;
}

.market-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.market-image::after {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 55%, rgba(0,0,0,.7));
  content: "";
}

.market-image span {
  position: absolute;
  z-index: 1;
  right: 24px;
  bottom: 22px;
  left: 24px;
  color: #fff;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.market-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(36px, 5vw, 72px);
}

.market-kicker {
  color: var(--coral-bright);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.market-copy h3 {
  margin: 18px 0 22px;
  font-size: clamp(44px, 4.5vw, 66px);
}

.market-copy > p:not(.market-kicker) {
  color: var(--muted-dark);
  font-size: 17px;
}

.market-copy ul {
  margin: 24px 0 36px;
  padding: 0;
  list-style: none;
}

.market-copy li {
  padding: 11px 0;
  border-bottom: 1px solid var(--line-dark);
}

.regional-callout {
  display: grid;
  grid-template-columns: minmax(280px, 1.1fr) minmax(260px, 1fr) auto;
  gap: 36px;
  align-items: center;
  margin-top: 42px;
  padding: clamp(28px, 4vw, 48px);
  border: 1px solid var(--line-dark);
  background: rgba(255,255,255,.025);
}

.regional-callout h3 {
  margin: 14px 0 0;
  font-size: clamp(34px, 3.4vw, 52px);
}

.regional-callout > p {
  margin: 0;
  color: var(--muted-dark);
  font-size: 17px;
}

.regional-callout .button {
  white-space: nowrap;
}

.asset-ecosystem {
  padding: clamp(92px, 10vw, 150px) 0;
}

.asset-ecosystem .section-heading--split > p {
  color: rgba(23,23,23,.72);
}

.asset-map {
  display: grid;
  grid-template-columns: minmax(220px, .7fr) minmax(80px, .28fr) minmax(0, 2fr);
  align-items: center;
  min-height: 330px;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.asset-source {
  display: flex;
  min-height: 210px;
  flex-direction: column;
  justify-content: center;
  padding: 32px;
  border: 1px solid var(--ink);
  background: var(--ink);
  color: #fff;
}

.asset-source span {
  margin-bottom: 40px;
  color: var(--coral-bright);
  font-weight: 800;
}

.asset-source strong {
  font-family: var(--display);
  font-size: 30px;
  line-height: 1;
}

.asset-source small {
  margin-top: 9px;
  color: var(--muted-dark);
}

.asset-connector {
  position: relative;
  height: 1px;
  background: var(--ink);
}

.asset-connector::after {
  position: absolute;
  top: -4px;
  right: -1px;
  width: 9px;
  height: 9px;
  transform: rotate(45deg);
  border-top: 1px solid var(--ink);
  border-right: 1px solid var(--ink);
  content: "";
}

.asset-outputs {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: rgba(23,23,23,.45);
}

.asset-outputs span {
  display: grid;
  min-height: 104px;
  place-items: center;
  padding: 20px;
  background: var(--coral);
  font-size: 14px;
  font-weight: 800;
  text-align: center;
  text-transform: uppercase;
}

.work-grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  grid-auto-rows: 330px;
  gap: 18px;
}

.work-card {
  position: relative;
  grid-column: span 4;
  margin: 0;
  overflow: hidden;
  background: #d6d0ca;
}

.work-card--wide {
  grid-column: span 8;
}

.work-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 600ms cubic-bezier(.2,.7,.1,1);
}

.work-card:hover img {
  transform: scale(1.045);
}

.work-card::after {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 48%, rgba(0,0,0,.74));
  content: "";
}

.work-card figcaption {
  position: absolute;
  z-index: 1;
  right: 24px;
  bottom: 22px;
  left: 24px;
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 20px;
  color: #fff;
}

.work-card figcaption span {
  color: var(--coral-bright);
  font-size: 10px;
  font-weight: 800;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.work-card figcaption strong {
  max-width: 240px;
  font-family: var(--display);
  font-size: 22px;
  line-height: 1;
  text-align: right;
}

.social-portfolio {
  position: relative;
  overflow: hidden;
  border-top: 1px solid var(--line-dark);
}

.social-portfolio::before {
  position: absolute;
  top: -30%;
  right: -12%;
  width: min(60vw, 860px);
  aspect-ratio: 1;
  border: 1px solid rgba(232, 92, 56, .35);
  border-radius: 50%;
  content: "";
  pointer-events: none;
}

.social-portfolio__layout {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, .82fr) minmax(360px, 1.18fr);
  gap: clamp(56px, 9vw, 150px);
  align-items: center;
}

.social-portfolio__copy {
  max-width: 600px;
}

.social-portfolio__copy h2 {
  max-width: 720px;
  margin-bottom: 28px;
}

.social-portfolio__lede {
  max-width: 530px;
  margin: 0;
  color: var(--muted-dark);
  font-size: 19px;
}

.social-profile {
  display: flex;
  align-items: center;
  gap: 16px;
  margin: 42px 0 28px;
}

.social-profile__icon {
  display: grid;
  width: 52px;
  height: 52px;
  place-items: center;
  border: 1px solid var(--coral);
  border-radius: 50%;
  color: var(--coral-bright);
}

.social-profile__icon svg {
  width: 25px;
  height: 25px;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.8;
}

.social-profile > span:last-child {
  display: grid;
  gap: 2px;
}

.social-profile strong {
  font-family: var(--display);
  font-size: 22px;
}

.social-profile small {
  color: var(--muted-dark);
  font-size: 12px;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.social-portfolio__cta {
  display: inline-flex;
  gap: 12px;
}

.social-portfolio__note {
  max-width: 470px;
  margin: 22px 0 0;
  color: #8d8781;
  font-size: 12px;
}

.social-portfolio__feed {
  position: relative;
  min-width: 0;
  padding: clamp(18px, 3vw, 34px);
  border: 1px solid var(--line-dark);
  background: var(--ink-soft);
  box-shadow: 24px 24px 0 var(--coral);
}

.social-portfolio__live {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  margin-bottom: 18px;
  color: var(--muted-dark);
  font-size: 10px;
  font-weight: 800;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.social-portfolio__live::before {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--coral-bright);
  box-shadow: 0 0 0 5px rgba(255, 107, 69, .12);
  content: "";
}

.instagram-embed-shell {
  display: grid;
  min-height: 520px;
  place-items: start center;
  overflow: hidden;
  background: #fff;
}

.instagram-embed-shell .instagram-media {
  width: 100% !important;
  min-width: 0 !important;
  max-width: 100% !important;
  margin: 0 !important;
}

.instagram-embed-shell > iframe {
  width: 100% !important;
  max-width: 100% !important;
}

.process-line {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin: 74px 0 0;
  padding: 0;
  border-top: 1px solid var(--line-dark);
  list-style: none;
}

.process-line li {
  position: relative;
  min-height: 320px;
  padding: 34px clamp(24px, 4vw, 56px) 30px 0;
  border-right: 1px solid var(--line-dark);
}

.process-line li:not(:first-child) {
  padding-left: clamp(24px, 4vw, 56px);
}

.process-line li:last-child {
  border-right: 0;
}

.process-line span {
  display: inline-grid;
  width: 42px;
  height: 42px;
  place-items: center;
  border: 1px solid var(--coral);
  border-radius: 50%;
  color: var(--coral-bright);
  font-size: 11px;
  font-weight: 800;
}

.process-line h3 {
  margin: 74px 0 16px;
}

.process-line p {
  max-width: 340px;
  color: var(--muted-dark);
}

.proof-label {
  margin-bottom: 26px;
  color: var(--muted);
  font-size: 10px;
  font-weight: 800;
  letter-spacing: .14em;
  text-transform: uppercase;
}

.proof-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.proof-grid article {
  min-height: 250px;
  padding: 34px;
  border-right: 1px solid var(--line);
}

.proof-grid article:last-child {
  border-right: 0;
}

.proof-grid strong {
  display: block;
  margin-bottom: 76px;
  color: var(--coral-dark);
  font-family: var(--display);
  font-size: clamp(62px, 7vw, 104px);
  letter-spacing: -.06em;
  line-height: .78;
}

.proof-grid span {
  display: block;
  max-width: 160px;
  font-weight: 700;
}

.capability-list {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 42px;
}

.capability-list span {
  padding: 11px 14px;
  border: 1px solid var(--line);
  font-size: 11px;
  font-weight: 750;
  letter-spacing: .05em;
  text-transform: uppercase;
}

.faq {
  padding-top: 0;
}

.faq-grid {
  display: grid;
  grid-template-columns: .72fr 1.28fr;
  gap: clamp(60px, 10vw, 160px);
  align-items: start;
  padding-top: clamp(92px, 10vw, 150px);
  border-top: 1px solid var(--ink);
}

.faq-list {
  border-top: 1px solid var(--ink);
}

.faq-list details {
  border-bottom: 1px solid var(--line);
}

.faq-list summary {
  position: relative;
  padding: 26px 52px 26px 0;
  cursor: pointer;
  font-family: var(--display);
  font-size: 21px;
  font-weight: 700;
  line-height: 1.25;
  list-style: none;
}

.faq-list summary::-webkit-details-marker {
  display: none;
}

.faq-list summary::after {
  position: absolute;
  top: 22px;
  right: 4px;
  color: var(--coral-dark);
  content: "+";
  font-size: 28px;
  font-weight: 400;
}

.faq-list details[open] summary::after {
  content: "−";
}

.faq-list details p {
  max-width: 680px;
  margin: -4px 0 28px;
  color: var(--muted);
  font-size: 17px;
}

.brief {
  padding: clamp(92px, 10vw, 150px) 0;
}

.brief-grid {
  display: grid;
  grid-template-columns: .82fr 1.18fr;
  gap: clamp(56px, 9vw, 140px);
  align-items: start;
}

.brief-copy {
  position: sticky;
  top: 116px;
}

.brief-copy > p:not(.eyebrow) {
  max-width: 560px;
  font-size: 19px;
}

.brief-promise {
  margin-top: 54px;
  padding-top: 22px;
  border-top: 1px solid var(--ink);
}

.brief-promise > span {
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.brief-promise ul {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px 24px;
  margin: 24px 0 0;
  padding: 0;
  list-style: none;
}

.brief-promise li::before {
  margin-right: 9px;
  content: "↗";
  font-weight: 800;
}

.direct-contact {
  display: grid;
  gap: 8px;
  margin-top: 36px;
  padding-top: 22px;
  border-top: 1px solid var(--ink);
  font-style: normal;
}

.direct-contact span {
  margin-bottom: 4px;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.direct-contact a {
  width: fit-content;
  color: var(--ink);
  font-family: var(--display);
  font-size: clamp(18px, 2.1vw, 28px);
  font-weight: 750;
  line-height: 1.05;
  text-decoration-thickness: 1px;
  text-underline-offset: 5px;
}

.direct-contact a:hover {
  text-decoration-color: rgba(23,23,23,.35);
}

.brief-form {
  padding: clamp(28px, 4vw, 56px);
  background: var(--paper-bright);
  box-shadow: 20px 20px 0 rgba(23,23,23,.13);
}

.brief-form label {
  display: grid;
  gap: 8px;
  margin-bottom: 22px;
}

.brief-form label > span {
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
}

.brief-form input,
.brief-form select,
.brief-form textarea {
  width: 100%;
  min-height: 52px;
  padding: 13px 0;
  border: 0;
  border-bottom: 1px solid var(--ink);
  border-radius: 0;
  background: transparent;
  color: var(--ink);
}

.brief-form textarea {
  resize: vertical;
}

.brief-form input[aria-invalid="true"],
.brief-form select[aria-invalid="true"],
.brief-form textarea[aria-invalid="true"] {
  border-color: #8e2510;
  box-shadow: 0 2px 0 #8e2510;
}

.form-note {
  margin: 14px 0 0;
  color: var(--muted);
  font-size: 11px;
}

.form-status {
  margin-top: 18px;
  padding: 18px;
  border: 1px solid var(--ink);
  background: #fff;
  font-size: 14px;
}

.form-status strong {
  display: block;
  margin-bottom: 8px;
  font-family: var(--display);
  font-size: 20px;
}

.form-status .status-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 16px;
}

.form-status button,
.form-status a {
  padding: 9px 12px;
  border: 1px solid var(--ink);
  background: var(--ink);
  color: #fff;
  cursor: pointer;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .05em;
  text-decoration: none;
  text-transform: uppercase;
}

.site-footer {
  display: grid;
  grid-template-columns: 1fr 1fr auto;
  gap: 32px;
  align-items: start;
  padding: 70px var(--gutter) 32px;
  background: var(--ink);
  color: #fff;
}

.brand--footer {
  align-self: start;
}

.brand--footer .brand-logo {
  width: 176px;
  filter: invert(1);
}

.site-footer > p {
  max-width: 360px;
  margin: 0;
  color: var(--muted-dark);
  font-size: 18px;
}

.site-footer > div {
  display: grid;
  gap: 10px;
  justify-items: end;
}

.site-footer > div a {
  color: var(--muted-dark);
  font-size: 12px;
  font-weight: 700;
  text-decoration: none;
  text-transform: uppercase;
}

.site-footer > div a:hover {
  color: var(--coral-bright);
}

.footer-contact {
  display: grid;
  gap: 8px;
  margin-top: 12px;
  padding-top: 16px;
  border-top: 1px solid var(--line-dark);
  font-style: normal;
  text-align: right;
}

.site-footer > div .footer-contact a {
  color: #fff;
  font-size: 13px;
  letter-spacing: .01em;
  text-transform: none;
}

.site-footer > div .footer-contact a:hover {
  color: var(--coral-bright);
}

.site-footer > div .footer-instagram {
  margin-top: 8px;
  color: var(--coral-bright);
}

.site-footer small {
  grid-column: 1 / -1;
  margin-top: 70px;
  padding-top: 20px;
  border-top: 1px solid var(--line-dark);
  color: #77716d;
}

.reel-dialog {
  width: min(1120px, calc(100vw - 40px));
  max-width: none;
  padding: 0;
  border: 0;
  background: var(--ink);
  color: #fff;
  box-shadow: 0 34px 90px rgba(0,0,0,.5);
}

.reel-dialog::backdrop {
  background: rgba(0,0,0,.8);
  backdrop-filter: blur(6px);
}

.dialog-header {
  display: flex;
  align-items: start;
  justify-content: space-between;
  padding: 26px 28px 20px;
}

.dialog-header .eyebrow {
  margin-bottom: 8px;
}

.dialog-header h2 {
  margin: 0;
  font-size: 34px;
}

.dialog-close {
  width: 48px;
  height: 48px;
  border: 1px solid var(--line-dark);
  background: transparent;
  color: #fff;
  cursor: pointer;
  font-size: 30px;
}

.reel-dialog video {
  width: 100%;
  aspect-ratio: 16 / 9;
  background: #000;
}

.reel-dialog > p {
  margin: 0;
  padding: 18px 28px 26px;
  color: var(--muted-dark);
  font-size: 13px;
}

.mobile-cta {
  display: none;
}

.js .reveal {
  opacity: 0;
  transform: translateY(16px);
  transition: opacity 520ms ease, transform 520ms cubic-bezier(.2,.7,.1,1);
}

.js .reveal.is-visible {
  opacity: 1;
  transform: none;
}

@media (max-width: 1080px) {
  .site-header {
    grid-template-columns: 1fr auto;
  }

  .desktop-nav,
  .header-cta {
    display: none;
  }

  .menu-toggle {
    justify-self: end;
    display: grid;
    width: 48px;
    height: 48px;
    place-content: center;
    gap: 7px;
    border: 0;
    background: transparent;
    color: currentColor;
    cursor: pointer;
  }

  .menu-toggle span {
    width: 24px;
    height: 2px;
    background: currentColor;
    transition: transform 180ms ease;
  }

  .menu-toggle[aria-expanded="true"] span:first-child {
    transform: translateY(4.5px) rotate(45deg);
  }

  .menu-toggle[aria-expanded="true"] span:last-child {
    transform: translateY(-4.5px) rotate(-45deg);
  }

  .mobile-menu {
    position: fixed;
    inset: 76px 0 auto;
    display: grid;
    gap: 0;
    padding: 22px var(--gutter) 34px;
    border-bottom: 1px solid var(--line);
    background: var(--paper);
    color: var(--ink);
  }

  .mobile-menu > a:not(.button) {
    padding: 18px 0;
    border-bottom: 1px solid var(--line);
    font-family: var(--display);
    font-size: 24px;
    font-weight: 700;
    text-decoration: none;
  }

  .mobile-menu .button {
    margin-top: 24px;
  }

  .hero {
    min-height: auto;
    grid-template-columns: 1fr 1fr;
    padding-top: 128px;
  }

  .hero-copy {
    grid-column: 1 / -1;
    padding: 0;
  }

  .hero-copy h1 {
    max-width: 900px;
  }

  .hero-media {
    grid-column: 1 / -1;
    min-height: 460px;
    margin: 30px calc(var(--gutter) * -1) 0;
  }

  .production-band {
    grid-template-columns: 1fr;
    gap: 16px;
  }

  .production-band > p,
  .production-band > p:last-child {
    text-align: center;
  }

  .market-panel {
    grid-template-columns: 1.1fr .9fr;
  }

  .social-portfolio__layout {
    grid-template-columns: minmax(0, .72fr) minmax(340px, 1.28fr);
    gap: 50px;
  }

  .work-grid {
    grid-auto-rows: 300px;
  }

  .work-card,
  .work-card--wide {
    grid-column: span 6;
  }

  .brief-grid {
    grid-template-columns: .75fr 1.25fr;
    gap: 50px;
  }
}

@media (max-width: 820px) {
  :root {
    --gutter: 22px;
  }

  html {
    scroll-padding-top: 72px;
  }

  .site-header {
    min-height: 68px;
  }

  .mobile-menu {
    inset-block-start: 68px;
  }

  h1 {
    font-size: clamp(46px, 13vw, 72px);
  }

  h2 {
    font-size: clamp(40px, 10vw, 60px);
  }

  .hero {
    padding-top: 108px;
    padding-bottom: 36px;
  }

  .hero-media {
    min-height: 0;
    aspect-ratio: 16 / 10;
  }

  .hero-actions {
    align-items: stretch;
    flex-direction: column;
    gap: 8px;
  }

  .hero-actions .button,
  .hero-actions .text-button {
    width: 100%;
    justify-content: center;
  }

  .hero-media__play {
    width: 72px;
    height: 72px;
  }

  .production-flow {
    flex-wrap: wrap;
  }

  .section-heading--split,
  .reel-intro,
  .market-header,
  .faq-grid,
  .brief-grid {
    grid-template-columns: 1fr;
    gap: 28px;
  }

  .problem-grid,
  .service-grid,
  .benefit-row,
  .proof-grid,
  .process-line {
    grid-template-columns: 1fr;
  }

  .problem-card {
    min-height: 360px;
  }

  .benefit {
    min-height: 180px;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .benefit:last-child {
    border-bottom: 0;
  }

  .reel-frame {
    margin-left: 0;
  }

  .reel-frame::before {
    display: none;
  }

  .service-card {
    min-height: 500px;
  }

  .market-header {
    align-items: start;
  }

  .market-panel {
    grid-template-columns: 1fr;
  }

  .market-image {
    min-height: 390px;
  }

  .market-copy {
    padding-inline: 0;
  }

  .regional-callout {
    grid-template-columns: 1fr;
    gap: 24px;
    align-items: start;
  }

  .asset-map {
    grid-template-columns: 1fr;
    gap: 28px;
    padding: 30px 0;
  }

  .asset-connector {
    width: 1px;
    height: 50px;
    margin: auto;
  }

  .asset-connector::after {
    top: auto;
    right: -4px;
    bottom: 0;
    transform: rotate(135deg);
  }

  .asset-outputs {
    grid-template-columns: 1fr 1fr;
  }

  .work-grid {
    grid-template-columns: 1fr;
    grid-auto-rows: 350px;
  }

  .work-card,
  .work-card--wide {
    grid-column: 1;
  }

  .social-portfolio__layout {
    grid-template-columns: 1fr;
  }

  .social-portfolio__copy {
    max-width: 700px;
  }

  .social-portfolio__feed {
    max-width: 620px;
    margin-right: 18px;
  }

  .process-line {
    border-top: 0;
  }

  .process-line li,
  .process-line li:not(:first-child) {
    min-height: 0;
    padding: 30px 0 36px 72px;
    border-top: 1px solid var(--line-dark);
    border-right: 0;
  }

  .process-line span {
    position: absolute;
    top: 26px;
    left: 0;
  }

  .process-line h3 {
    margin: 0 0 12px;
  }

  .proof-grid article {
    display: grid;
    min-height: 0;
    grid-template-columns: .75fr 1.25fr;
    align-items: center;
    padding: 28px 0;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .proof-grid article:last-child {
    border-bottom: 0;
  }

  .proof-grid strong {
    margin: 0;
  }

  .faq-grid {
    padding-top: 92px;
  }

  .brief-copy {
    position: static;
  }

  .site-footer {
    grid-template-columns: 1fr;
  }

  .site-footer > div {
    justify-items: start;
  }

  .footer-contact {
    text-align: left;
  }

  .site-footer small {
    margin-top: 36px;
  }

  .mobile-cta {
    position: fixed;
    z-index: 900;
    right: 14px;
    bottom: 14px;
    left: 14px;
    display: block;
    transform: translateY(150%);
    opacity: 0;
    transition: transform 220ms ease, opacity 220ms ease;
  }

  .mobile-cta.is-visible {
    transform: none;
    opacity: 1;
  }

  .mobile-cta a {
    display: grid;
    min-height: 52px;
    place-items: center;
    background: var(--coral);
    color: #fff;
    font-size: 12px;
    font-weight: 800;
    letter-spacing: .08em;
    text-decoration: none;
    text-transform: uppercase;
    box-shadow: 0 10px 35px rgba(0,0,0,.24);
  }
}

@media (max-width: 560px) {
  .brand-logo {
    width: 122px;
  }

  .hero-lede {
    font-size: 17px;
  }

  .hero-media {
    aspect-ratio: 4 / 3;
  }

  .hero-media__caption {
    right: 18px;
    bottom: 16px;
    left: 18px;
  }

  .problem-card h3 {
    margin: 38px 0 56px;
  }

  .service-card {
    padding: 28px;
  }

  .service-link {
    right: 28px;
    left: 28px;
  }

  .market-tabs button {
    padding-inline: 12px;
  }

  .market-image {
    min-height: 280px;
  }

  .asset-outputs {
    grid-template-columns: 1fr;
  }

  .work-grid {
    grid-auto-rows: 290px;
  }

  .work-card figcaption {
    align-items: start;
    flex-direction: column;
    gap: 6px;
  }

  .work-card figcaption strong {
    text-align: left;
  }

  .social-portfolio__feed {
    margin-right: 10px;
    padding: 12px;
    box-shadow: 10px 10px 0 var(--coral);
  }

  .instagram-embed-shell {
    min-height: 470px;
  }

  .form-row,
  .brief-promise ul {
    grid-template-columns: 1fr;
  }

  .brief-form {
    padding: 26px 20px;
    box-shadow: 10px 10px 0 rgba(23,23,23,.13);
  }

  .reel-dialog {
    width: calc(100vw - 20px);
  }

  .dialog-header {
    padding-inline: 18px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
  }

  .js .reveal {
    opacity: 1;
    transform: none;
  }
}